ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

Author: Kekree Maushicage
Country: Czech Republic
Language: English (Spanish)
Genre: Medical
Published (Last): 13 June 2016
Pages: 132
PDF File Size: 1.7 Mb
ePub File Size: 13.65 Mb
ISBN: 139-7-56239-849-9
Downloads: 51356
Price: Free* [*Free Regsitration Required]
Uploader: Shabei

Does this work in all situations? Attjtudinal effects of mere exposure. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links ecposure of her subsequent judgments to this attitude. Putting on a conference? Enter your name and e-mail address to quickly register and be notified of new entries.

The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.

A good financial asset has a high expected return and is lf low-risk, and vice versa. Assessing Racial Preferences in Movies: The mere exposure effect is well established at this point.

Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere attitufinal exposure of an individual to a stimulus object enhances his or her attitude toward it. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

Mere Exposure Effect

Contact him directly here. Journal of Personality and Social Psychology9 2, Pt.

This is a full college-level course. Finance education reduced the bias, but did not prevent it. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.


The study does, however, raise questions as to the limitations of exposure. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying zzjonc CAPM material.

The experiment included two treatments that differ in regard to the timing factor.

For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Each character was shown from 0—25 times. This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we sajonc, behave, and think is is largely a result of our social worlds.

Knowing basic psychology can help you in all areas of your live, both personally and professionally. Eleven out of twelve times, the character was liked better when it was in the zajoc frequency category. One explanation for this bias is the affect heuristic. When choosing a particular alternative from a number of financial assets, risk is an important feature.

The results show that in the teaching of Economics, there should be a balance between providing a coherent expoure framework exposurd with lf aspects. This is a FREE course that will take only about 20 minutes. The subjects were then asked to rate how they felt about each character. The mere exposure effect is an example of how irrational we can be.

Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.


Bennett is available for interviews and public speaking events. Earn your certificates today!

Want to Understand the Mind and Other People? Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. At what point does exposure not help with positive feeling?

There was a problem providing the content you requested

This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.

Fear not; this same irrational bias that has mee you to form attachments to things you no longer have also works to irrationally help you form new attachments! Enroll in Social Psychology: Journal of Personality and Social Psychology, 9, Earn your certificate and save lives!

According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

Mere Exposure Effect

Scientific Research An Academic Publisher. Modern EconomyVol. Have a podcast or know someone who does?

Does it matter what the intervals are of the exposure? In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.