high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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Many of these tools are also used by Six Sigma practitioners and proposed by other management theorists.

Blue Ocean Strategy – Wikipedia

Though the methodology of thinking in “blue ocean” terms has merit and I plan to test it out in the field with my own clients, An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a oecan on approach with direct tips rather than for consultants working with managers on strategic projects.

Study trends that have high probability of impacting your business, rennee irreversible, and have a clear trajectory.

By expanding the demand side of the economy, new wealth is created. That is not helpful for someone else moving forward.

Is there exceptional buyer utility in your business idea? So to me, these companies have more or less sailed to the edge of the red oceans, but they haven’t completely left it. This ise a business school sort of trade book that has been getting a lots of hype. Beyond the Machiaveli political tipseverything else was around a catchy phrase and that what his main message seems to be.


Blue Ocean Strategy 4 21 Jul 02, Seek to convert non-customers of the industry into new demand, rather than trying to capture greater share of existing industry customers. Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain high performance.

The unforeseen effect of this book has been the explicit point made in this book: Most of the “tips” are stuff you will find in many other management books, the most interesting pieces are the case studies and the main idea itself even if there are some cases, like the NYC policing story, that we now know aren’t really what they say it was.

Oceano azul 1 2 Mar 20, Telling someone to go out and follow such a strategy is a little bit like the old joke about the cure to poverty being simple – step 1, get yourself a million dollars; Step 2. Value innovation is necessarily the alignment of innovation with utility, price and cost positions. Identify pain points of your product and eliminate them through a complementary product.

Thanks for telling us about the problem.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim and his co-authors take this basic concept and apply it to business. Dec 23, Mostafa rated it really liked it.


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However is nothing new, it all comes back to the idea of thinking outside of the box, finding a solution that has never been thought of before. This is the known market space.

This cham a book about strategy, not a failure-proof-execution-guide. They defined this success as a significant drop in crime in the City of New York after Bratton took office in Which factors should be raised well above the industry’s standard? Get feedback on alternative strategy canvases from customers, competitors’ customers, and non-customers. This page was last edited on 20 Decemberat Trivia About Blue Ocean Strate The 1 Strategy of High-Performance Brands.

It helps you find your niches. According to Kim and Mauborgne, their research indicates that “the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. Look across chain of buyers. The book explains the theory and gives examples.