EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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For example, countries like Pakistan, India and Bangladesh are very similar. A company with eorg geocentric orientation views the entire world as a potential market.

Manufacturing is still in the home country only. Value chain Marketing Strategy and IT. Overseas framesork or offices in international markets are seen as less able and less important than the head office. Hence the most common market entry strategy is export. Frwmework general attitude of a company’s senior management team is that nationals from the company’s native country are more capable to drive international activities forward as compared to non-native employees working at its subsidiaries.

Normally, a firm may have to work on a marginal cost method to price its products and get paid through a confirmed irrevocable letter of credit.

There are no changes in product specification, price and promotion measures between native market and overseas markets. It is generally viewed as economical and manageable. Polycentric management means that the head office places little control on the activities in each market, and there is little attempt to make use of any good ideas or best practices from other markets.

International Marketing – EPRG Framework

Irrespective of the nationality, the company tries to seek the best men and the problems are solved globally within the legal and political limits. In the ethnocentric international company, foreign operations are viewed as being secondary or subordinate to domestic ones. International Organization Decision is the last step involved in the More. Give Examantiate Your Arguments.


So inCoke re-entered India not as a per cent owned subsidiary of its Atlanta parent, but through a strategic alliance with Parle. Those firms evolve strategies to globally maximize their resources.

Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively. The issue of pricing and payment terms is also important. International marketing is the multinational framdwork of planning and executing the conception, Until recently multinational firms had looked at Asian, African, Latin American and other markets only from the point of view of selling their products and brands.

This framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped. The board of most transnational companies continued to be dominated by the home country citizens.

A particular region with certain important common marketing characteristics is regarded as a single market, ignoring national boundaries. Homogenization may involve making product environment friendly, i.

Eprg Framework | Essay Writing Service A+

A firm needs to an appropriate orientation for the world market. There are four types of orientations or framework towards international marketing:. Pricing is established on a worldwide basis. Marketing personnel are recruited from that region, regional channels of distribution are developed and policies in respect of other areas such as product, price and promotion have a regional orientation.

By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service. In contrast, polycentric organizations or managers see each country as unique, eeprg consider that businesses are best run locally. Generally, when the firm is ethnocentric, it looks for foreign markets dprg sell its currents products and surpluses.

International Marketing EPRG Framework

On the incomes they have earned themselves. A global firm sources its inputs from different countries with a prime concern of getting them at the lowest cost.


The EPRG framework provides guidelines for the type of orientation a firm may have towards external marketing.

A geocentric company develops standardized marketing mix, projecting a uniform image of the company and its products for the global market. Firms Go International due to following reasons: This usually results in the maximum degree of geographic decentralization as local managers are recognized as being psychologically close to markets, environments and customers.

What is meant by The EPRG framework in International Marketing?

The major drawback of this mind set is that it results in cultural short-sightedness and does not promote the best and brightest in a firm. Every participating country is treated solely and individual strategies are carried out. At times, the overseas buyer may give his requirements, as in the case of ready-made garments, to the firm, which then makes it and delivers it to the customer. Since this orientation implies global attitude to the development of marketing policies, it provides for improved coordination and control.

Advance Tax refers to paying a part of your taxes before the end of the financial year. The exercises, activities and policies of the functioning company in the native country becomes the default standard to which all subsidiaries need to abide by.

Get help with your homework. Further, it had not done anything to either develop the soft drink market or industry and most Coke bottlers operated slow speed bottling plants. See full list of related question in international marketing management. Username or Email Password. Ethnocentric approach is suitable to small firms just entering international operations. The case of European Silicon Structures illustrates the practice of geocentric organizations.